Be the next to follow.
Happy to find this site and see what is out there. As someone with nearly 30 years' experience, many job interviews have been a tad frustrating. They say they love the experience.... but they do not want to pay for it. After my layoff in 2013 at a content marketing job, I decided to try and strike out on my own doing self-employed content marketing and social media. While it has been fruitful and fun at times, work has slowed down over these last 6 or so months. As such, the bills are tougher to pay. Looking for a company or companies that can use a dedicated/hard working/experienced content writer who also knows his way around social media. Thank you for your time. Dave
A modern approach to recruiting with social media Begin by making sure you are fully taking advantage of the available tools offered on each of the social media platforms. It is important to check back regularly to see if new tools have been added or old ones upgraded. Here are a few tools you may find particularly helpful:
LinkedIn Talent Solutions provides tools to enable recruiters to post jobs, source talent and build a brand, all in one place. Hashtag searches on Twitter can help you find passive candidates using keywords, such as a job title, with the hashtag symbol in front of it. TweetDeck will enable you to do the same thing but with real-time tweets, rather than just searching past tweets. Facebook works similarly with its search function. The advanced search feature on Twitter will let you search using more filters, such as geography and key phrases.
Use the search bar on Facebook to find its recruiting tools by simply using the keyword "recruiting." Examples include creating an event on Facebook to promote a job fair and using the Invite Friends feature to connect with employees, which then helps your company connect with their friends. Consider using the Facebook Live feature to make videos to attract prospects. You can host live Q&A sessions and broadcast company events on Periscope. Other social media platforms, ranging from Facebook to Reddit, also offer similar tools. It's important to note that you shouldn't just set the messaging and leave it. You'll need to make sure you are actively monitoring all social media and responding to messages and inquiries promptly.
"Social listening tools, like HootSuite, Iconosquare and Sprout Social, allow employers to narrow in on what people are saying about their brand," WayUp's Berg said. These tools also provide insight into the kinds of people who follow specific employer accounts and their social media uses, including time of day and which type of device they use, she added.
"Tools like Iconosquare even tell you if users are tapping through or exiting your Instagram Stories, providing valuable insight into what kinds of content is or is not engaging your audience," she said.
Another key tip to successful social media recruiting is to make sure that you determine content is on message for the candidates you seek and that the messaging is consistent across all of the social media. You'll also want to carefully check everything for compliance with all new and old regulations.
"It is essential that the images and stories companies share on Instagram align with polls, articles and other content shared on Facebook and LinkedIn," said Joanna Tropp-Bluestone, founder of Negotiation Geek, an advisory firm for enterprise clients on communication and change management and for individuals on developing their career path. "One way to ensure this consistency is to create key messages to be conveyed to ideal candidates across platforms once you have a strong understanding of the things that truly matter to your ideal candidates."
The current social media recruiting landscape Companies are using a growing mix of social media platforms to recruit job candidates, according to a survey by The Creative Group, a creative staffing services firm. Currently, the surveyed enterprises say these are the mediums they use specifically for recruiting:
LinkedIn: 55% Facebook: 39% Pinterest: 21% Instagram: 16% Twitter: 14% YouTube: 14% Snapchat: 4%
The companies were also asked the primary purpose of recruiting with social media:
Post jobs: 42% Promote the company: 21% Illustrate how the company is a great place to work: 21% Review publicly available social media profiles of job applicants: 16% LinkedIn, Twitter and Facebook remain the sweet spots for advertising job openings, according to Will Musto, director of technology and marketing at The Roman Healthcare Group, a recruiting firm specializing in infection prevention and quality services. Periscope, he said, is "mostly dead," and Snapchat is "truly a nonentity in this conversation and probably a dying platform, given Instagram Stories are usurping [its] user base."
For most companies, advertising on social media still cannot entirely replace traditional methods of recruitment, not even with the aid of advanced algorithms.
Industry watchers might get excited at the thought that machine learning can help identify top candidates through, or partly through, social media analysis, but Musto said, "Machine learning isn't there yet, although there are certain products that are getting closer and I think we will see machine learning actually be a successful method for recruitment in the near-future."
While recruiting with social media spans the gamut of purposes and venues, vetting candidates is still primarily done on one social media outlet -- LinkedIn. Indeed, 87% of recruiters vet candidates on LinkedIn, according to the Jobvite Recruiter Nation Report 2016, which looks at recruiting practices across a number of industries.
Don’t let your Facebook profile stop you from getting a job! Employers are checking you out EVERYWHERE, social media included, so make sure to put your best Facebook forward.
Do a check in and make sure your account is #jobready by answering these questions!
1- Do you possess and/or showcase the qualifications you claim in your resume on your Facebook account? Start by filling out your “About” section! This is the chance to fill out the skills you possess in a summary much like the one in your resume.
2- Have you updated your work history and education? Keep things fresh and active!
3- Are you a good fit with the company’s corporate culture (you can find this info on the company’s page under their mission statement)? Your likes, shares, and posts all tell a story about your beliefs and values so think carefully before clicking away.
4- Do you have anything incriminating that would give them a reason not to hire you? Do you speak negatively about your boss and colleagues or make fun of past clients on your profile?
Looking for more tips? Check out the things to avoid on your social media accounts [here] (https://www.jobcase.com/conversations/4769ae73-8418-5d22-a281-69b328c174a6)
In today’s modern world we have to wonder...WHO doesn’t have a Facebook account? Well according to Forbes, not having a Facebook page can be detrimental to job seekers. Those without Facebook accounts, in particular, are often viewed as “suspicious” by hiring managers. On top of that a new survey revealed that 92% of recruiters use social media today to actively seek out applicants. So don't miss an opportunity!
Some job seekers feel it’s easier to simply delete their accounts rather than worry about their privacy settings. This, however, can make employers wonder if you’re hiding something. So make sure to check out [these tips] (https://www.jobcase.com/conversations/4769ae73-8418-5d22-a281-69b328c174a6) on what to avoid on your social media accounts so you can be #jobready
Think your future (or current) employer won’t be checking your social media accounts? Think again! According to new surveys between 60-70% of employers are looking. Show them you’re a worthy candidate by avoiding these top mistakes!
Writing the way you text The way you write a post and how you text your friends should be kept separate. When posting, keep a similar style to how you would write a professional email and stick to those standards. Use proper grammar, make sure things flow well and make sense, avoid using all caps and spelling mistakes (yes employers WILL judge your type-o's). When in doubt use a free software like [Grammarly] (https://app.grammarly.com/) or spell check. It will help you appear professional!
Posting inappropriate images or those with alcohol Anything you wouldn't want your mother or future boss to see, avoid! Assess the overall theme of the images that you post, are currently in your albums, or you are tagged in. While having a few pictures of yourself with a drink in your hand is okay, too many photos of drinks in your hand will have your potential employer thinking you’re a party animal. When posting a new image ask yourself, "Would I want my boss to see this?" Clean up and delete any images you don't feel are appropriate.
Complaining about past jobs Putting your complaints out there for the world to see is generally a pretty bad idea. Avoid saying negative things, but especially about your old job or boss. If a potential employer reads them they will quickly assume that one day you will be posting about them. This is an easy way to get passed over for an interview.
Posting Negative Comments Any comment meant to offend another person or group could cost you the job. Be sure to also avoid gossip, negativity, and just stay neutral. It can seem like a good idea to jump right in when other's are complaining, but don't give in!
Keep in mind that even if you've set your account(s) to the highest level of privacy, tagged photos, and other things can slip right through. A good rule to remember is that once you post something online it is there to stay! So, be mindful of what you have on your social media accounts now and in the future.
Employers are using social media more and more as a way of sorting through a list of potential employees. I have heard of several cases where the interviewee was dropped for consideration due to publically available comments on social media. Has anyone else heard of such cases?
In present day society, social media has become an important part of our daily interactions, more so than anything in our history. Never before have we been able, with such clarity and impact, to look back and see our thoughts and feelings, statements and involvement than with todays online presence. In the 30+ years I have been involved with retail, restaurant, business, and local and state government positions, I have often been involved in pre-screening applicants and resumes for employers. It genuinely surprises me to see poorly worded and mis-spelled words included in applications and resume statements in our atmosphere of automatic spell check. Not to mention the comments and statements that people post on various job search sites, such as this. Granted, yes, facebook and such are geared towards personal connections with family and friends, and employers will take that into account; but when you post a statement or comment on a job search site, it should be properly worded, properly spelled, and punctuated. If you can not read a statement in full without pausing, then it should be punctuated or broken down to more than one sentence. Please believe me when I say that employers do look to see if you have an online presence, how you conduct yourself, and how well you express yourself. They see multiple resumes and cover letters, and can easily tell if you have used a 'stock' letter, or have taken the time and effort to use that cover letter as an opportunity to present something of yourself they won't find in your resume. Are you involved with your church, Rotary, Kiwanis, Lions or Veterans groups? This shows networking and cooperative skills. Do you volunteer at a local school, daycare, or retirement home? This shows an awareness of the world and community outside of yourself. Do you quilt, garden, paint, do wood working or other crafts? This shows creative intellect and a desire to constantly improve on what has been done before. These are all traits that employers look for, that your past employment record will not show. Hopefully, my insight will assist in finding a job that suits not only your skills and abilities, but also your intellect and aspirations.
Hello Everyone, The Last time i was job Searching, that was before i had a Facebook page, of course and other Profiles, now days even if you were to apply at the Hospitals, and Insurance Companies, they would ask about a Profile, for Review, most of us, have heard, and see a Profile, like a Business Card, but why would anyone Create a Profile, if they are not even an Owner of a Small or Large Business, Really Reasons go on, but with my Case, it Means, Information about (you), That is Provided to Those to Request, that Information, we would think this would be Good enough to be Hired for a Job, but sometimes, websites want to take their Time, I have more than 5 Profiles now, and this seems to take a lot longer, because it makes it harder for Professionals to find my Information! my Question would be That should I keep Promoting my Profile even though, I think its going to Remain The way it is, that goes on a Resume.
I'm curious are there any job seekers out there that are concerned about their social media past - wondering if employers are going through it and factoring that into their decision-making?